Use Radar For Effective Tracking

Use Radar For Effective Tracking

Today, I came across an article on Radar, a location platform for mobile apps which I find very interesting. Radar is a helpful tool for app developers to add location tracking and context to their apps. Radar’s priority is to help developers build great location-aware product experiences, and to collect and store location data in a privacy-sensitive way. App developers can use Radar’s iOS and Android “SDKs” toolkits (software development kits) with just a few lines of code to add these capabilities to their apps. With Radar’s toolkits, building these capabilities will take only a few hours instead of weeks or even months to build from scratch.

Whether you are shopping or travelling or on social to on-demand, you can use Radar to power location context and tracking e.g. with a push notification when you enter a shopping complex or an airport, etc. Radar technology is now used by many apps, such as Warby Parker, Via, SeatGeek, and etc.

Currently, Radar has three products:

 

• • • • Geofencing – Radar Geofencing works both in the foreground and in the background. In the background, the software is able to send locations to Radar every few minutes whenever the user moves more than 100 meters and when the user comes to a stop for more than a few minutes. This background tracking will take up less than 2% of the battery per day. It is a cross-platform support for unlimited geofences, polygon geofences, and stop detection.

 

It is more powerful than iOS or Android geofencing. It is able to inform you when a user enters custom regions which are referred to as geofences that you draw on a map. The geofences can be circles or polygons, and they may represents retail stores, locations, or other regions depending on your use case.

 

• • • • Insights – When Insights is turned on, Radar is able to store and cluster historical location data for each user. It can track a user’s approximate home and work locations and is able to tell when a user is at home, at work, or traveling, based on the size, location, and time distribution of clusters. Radar also generates events when a user enters or exits their home, enters or exits their office, and starts or stops traveling. Radar may not generate an event if it is unsure. Insights also works in the foreground and in the background.

 

• • • • Places – Through Facebook Places, Radar is able to determine if a user is at a certain place. It is able to generate events when a user enters or exits a place. It will not generate an event, if Radar or Facebook is unsure.

 

If you want more details concerning Radar and what it can do, you can go to www.onradar.com for the quick start steps or to contact the support team to answer your questions.